Have You Heard About The Risk Management Association?
Risk Management is a critical part of doing business in the financial services industry.
We at Primary Funding are a direct lender, which means we are a financial institution that provides the actual loan to a business. It’s our money we are lending out. Therefore, we’re always assessing risk when we are considering loaning money to a business. If we don’t get paid back on the money we loan, we wouldn’t be able to stay in business for very long. Simple as that.
To put things into perspective, let’s just say you’re thinking about loaning money to a friend in the hopes they will pay you back by the end of the year, plus a little interest. After all, money doesn’t grow on trees, right? Not to mention, you’re gonna need that money to cover other expenses in the future, so it’s important your friend pays you back on time, and in full.
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TripleLite - A Really Bright Idea!
Imagine if the power goes out and you’re walking down the steps in your own dark basement. You cautiously take each step, one at a time, because the flashlight you have in your hand only spans a small radius. As you get closer to the bottom of the staircase, you miss a step because you didn’t have sufficient lighting to help you.
Co-Founders, Ronnie and Nancy Pritchett, started TripleLite in 2012 after Ronnie’s accident. The husband and wife duo came to Primary Funding in 2019 when QVC placed a large order that required a partnership to help. In 2019, QVC placed their first order of over 5,000 units as a “test run.” QVC aired the TripleLite product on its airwaves and sold out in only 7 minutes. It was at this time QVC came back and promised a much larger order.
Meet Richard Gendron, Our New President!
Q: TELL US ABOUT YOUR JOB. WHAT IS IT LIKE WORKING AT PFC?
In my current role I am responsible for overseeing day to day operations which includes, originations, portfolio risk management, and managing account executives and credit analyst. Additionally, as part of the executive management team, I am often working on strategic initiatives to continue to advance PFC and build on the brand and reputation we’ve established over the last 25-years.
PFC is an amazing company to work for. It’s very rare to work with people who share the same vision and values, and because of that, the culture here is amazing. We all truly want to help our clients grow and succeed, which is really rewarding.
