At Primary Funding Corporation, we believe that every business, whether it’s a manufacturer, distributor, staffing agency, or service provider, should have access to the right resources to grow. For nearly 30 years, we’ve provided alternative financing solutions that give small to mid-sized businesses the working capital they need to thrive when traditional banks can’t step in. 

That’s why we’re excited to highlight and collaborate with leaders like Pete Meyer, Co-founder and CEO of Cause Connect, whose mission aligns with ours in a powerful way. Cause Connect is transforming the performance marketing world into a vehicle for positive change, showing that businesses can do well financially while doing good socially. Together, we share the belief that growth isn’t just about numbers, it’s about impact. 

 

Pete Meyer and Cause Connect: A New Approach to Purpose-Driven Growth 

Pete Meyer has spent nearly three decades building ventures that generate both revenue and impact, creating more than $100 million across industries. His venture, Cause Connect, reimagines the traditional cash-back marketplace. Instead of sending rewards back to consumers, Cause Connect channels those funds to nonprofit organizations. 

This “win-win-win” approach creates benefits for all: 

  • Brands attract and retain loyal customers. 
  • Nonprofits gain reliable funding. 
  • Consumers contribute to causes they care about simply by shopping. 

At its core, Cause Connect is about removing friction from giving and channeling resources where they can make a difference. That same vision, removing barriers and creating pathways to growth, resonates deeply with what Primary Funding does every day for businesses in manufacturing, wholesale, distribution, staffing, and professional services.  

Shared Values: Access, Flexibility, and Impact 

Like Cause Connect, Primary Funding is built on the idea that better access to resources leads to stronger, more resilient organizations. Where Pete Meyer’s platform drives sustainable funding for nonprofits, Primary Funding helps small to mid-sized businesses secure the cash flow they need to operate and expand.  

Here’s how the missions overlap: 

  • Access to Capital & Causes: Cause Connect enables nonprofits to receive funding from everyday consumer activity. Primary Funding provides working capital access in days, not weeks to businesses when banks can’t deliver. 
  • Flexibility: Just as Cause Connect tailor contributions to consumer choice, we offer flexible funding options with straightforward pricing from invoice factoring to improve cash flow to asset-based lines of credit for B2B companies. 
  • Sustainable Growth: Cause Connect ensures nonprofits can scale their missions without constant fundraising. Primary Funding ensures businesses can scale with growth capital, payroll financing, and supplier payment financing for seasonal inventory needs without giving up equity or waiting months for bank approvals. 

 

The Power of Non-Traditional Solutions 

In today’s fast-moving markets, both nonprofits and businesses face the same challenge: access to immediate resources. Traditional channels whether bank loans or legacy fundraising are often too slow or too restrictive. 

That’s why both Cause Connect and Primary Funding are committed to non-traditional lending and innovative funding models. For businesses, this means: 

  • Accounts receivable financing with fast approval to cover expenses while waiting for invoices to be paid. 
  • Bridge and term loans when banks say no, giving companies the ability to take on new contracts or cover short-term gaps. 
  • Immediate cash access to meet payroll or secure supplier discounts. 
  • Customized funding solutions tailored to businesses where financing aligns with  industry’s unique needs. 

In the same way, Cause Connect’s approach bypasses traditional donation pipelines, offering nonprofits non-dilutive financing via invoice factoring–style mechanics where spending automatically fuels growth. 

 

Why This Collaboration Matters 

For Primary Funding, highlighting partners like Cause Connect demonstrates our shared values to our clients and referral partners that purpose and profit can co-exist. Manufacturers, wholesalers, distributors, and service firms are under increasing pressure to not only deliver financial results but also to show how they contribute to their communities. 

By combining fast funding for growth capital and expansion with the social-impact model Cause Connect promotes, businesses can strengthen both their bottom line and their brand reputation. Together we introduce companies to financing that goes beyond profit that enables growth and sustainability, responsibly. 

 

The Takeaway 

Pete Meyer and Cause Connect are proving that when you align funding with purpose, you create long-term value for all stakeholders. At Primary Funding, we believe the same applies to small and mid-sized businesses: when you remove financial barriers, you create opportunities for growth, stability, and impact. 

Whether you need invoice factoring, asset-based lines of credit, or bridge loans, our goal is simple, just like Cause Connect’s: to give you the resources you need to do good work and grow stronger. 

Together, we’re showing that businesses don’t have to choose between profit and purpose. They can have both. And with the right partners, they can achieve it faster.