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Meet the Team

Meet our team

Our team believes in bringing integrity, education, and real talk to our relationship to ensure you’re getting trusted guidance and can make better, informed decisions. Meet your San Diego-based team.

All
Management
Operations
Sales
Patricia Burns thumbnail
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Patricia Burns

Founder

Pat formed Primary Funding in 1995 after several years of learning and growing in the factoring business. Pat retired in 2015 and remains active in many community and company endeavors. She has two daughters and enjoys traveling, photography, and a good glass of wine.

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Jason Severson

CEO

Jason joined Primary Funding in 2012 and was named CEO in 2021. Jason is actively involved in the San Diego community, including ten years as a board member of the American Heart Association. He also served as a committee member and Chairman of San Diego’s March of Dimes “Golf Fore Babies Tournament.” Jason is married with two young children and enjoys golfing and traveling.

Richard Gendron thumbnail
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Richard Gendron

President

Richard joined Primary Funding in 2016 as Vice President of Operations and was named President in 2021. He’s responsible for our operations team, loan portfolio, credit standards, underwriting group, and helps improve and administer our “Lines and Loans” programs. Richard is a San Diego native who resides in North County and continues to be active and well connected in the banking community. Richard and his wife Ashlee have two children and enjoy traveling and living an active San Diego lifestyle.

Diane Severson thumbnail
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Diane Severson

Vice President, HR and Administration

Diane joined Primary Funding in 2012 as an Office Manager and later became our VP of Human Resources and Administration. She’s very active in both of her children’s lives, participating on the board of the PTA, Girl Scouts, and Boy Scouts. She also loves traveling with her family, hiking with the family dog, and playing tennis. In addition, she has recently started mountain biking with Jason.

Daniel Lozier thumbnail
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Daniel Lozier

Director of Sales & Marketing

Daniel joined Primary Funding in 2013 and has held every role within the company until recently being named Director of Sales & Marketing in 2021. He’s actively involved in the San Diego community and oversees the sales and marketing teams. Daniel is a San Diego native and enjoys surfing, fishing, outdoor activities, and spending time with his family.

Lauren Hanlon thumbnail
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Lauren Hanlon

Assistant Vice President

Lauren joined Primary Funding in 2018 as a Senior Account Executive and was named Assistant Vice President in 2021. She’s responsible for assisting in the management of our clients. Lauren holds a bachelor’s degree in Communication and Media Studies from the University of Colorado and an MBA from Lasell College. In her spare time, Lauren enjoys spending time outdoors being active with her husband, Todd, and two dogs, Stella and Matix.

Karenza Rodriguez thumbnail
Karenza Rodriguez cartoon image
Karenza Rodriguez

Assistant Vice President, Credit Analyst

Karenza joined Primary Funding in 2018 and is responsible for underwriting and onboarding new clients. In addition, she manages Primary Funding’s line and loan portfolio. A proud Aztec alumna, Karenza graduated from San Diego State University with a bachelor’s in business administration with a specialization in finance. In her spare time, Karenza enjoys spending time outdoors and hiking with her daughter, playing the guitar, and cheering on the Padres at Petco Park.

Jeff Severson thumbnail
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Jeff Severson

Business Development Officer

Jeff joined Primary Funding in 2020 and is responsible for building relationships within the community. He brings over 15 years of diverse marketing and business development experience. Jeff enjoys surfing, golf, running, meditation, photography, creative writing, and spending quality time with family and friends. He’s a proud uncle to Sadie and Colby too!

Victoria Bausback thumbnail
Victoria Bausback cartoon image
Victoria Bausback

Portfolio Analyst

Victoria joined Primary Funding in 2022 as a Portfolio Analyst. She is responsible for onboarding new prospects, managing client accounts, and performing underwriting. Victoria’s background includes working in marketing, business operations, and wealth management. Victoria holds a Bachelor of Arts in Supply Chain and Transportation Management from California State University, San Bernadino and a Master of Science in Finance from Claremont Graduate University. In addition to her professional achievements, Victoria is also an accomplished former Swiss Olympic Team athlete in Ice Dancing. She has now hung up her skates and recently picked up bouldering.

Fernando Ponce thumbnail
Fernando Ponce cartoon image
Fernando Ponce

Business Development Officer

Fernando joined Primary Funding in 2018 and is responsible for developing relationships within the community. He prides himself on building long-lasting relationships with a network of bankers, brokers, and clients. Fernando currently serves on the board of the Chicano Federation and regularly volunteers at both his daughters’ schools. Fernando likes to enjoy the beautiful San Diego weather with his wife and two daughters in his free time. He also enjoys working with his hands and taking on home improvement projects whenever possible.

Patricia Burns thumbnail
Patricia Burns cartoon image
Patricia Burns

Founder

Pat formed Primary Funding in 1995 after several years of learning and growing in the factoring business. Pat retired in 2015 and remains active in many community and company endeavors. She has two daughters and enjoys traveling, photography, and a good glass of wine.

Jason Severson thumbnail
Jason Severson cartoon image
Jason Severson

CEO

Jason joined Primary Funding in 2012 and was named CEO in 2021. Jason is actively involved in the San Diego community, including ten years as a board member of the American Heart Association. He also served as a committee member and Chairman of San Diego’s March of Dimes “Golf Fore Babies Tournament.” Jason is married with two young children and enjoys golfing and traveling.

Richard Gendron thumbnail
Richard Gendron cartoon image
Richard Gendron

President

Richard joined Primary Funding in 2016 as Vice President of Operations and was named President in 2021. He’s responsible for our operations team, loan portfolio, credit standards, underwriting group, and helps improve and administer our “Lines and Loans” programs. Richard is a San Diego native who resides in North County and continues to be active and well connected in the banking community. Richard and his wife Ashlee have two children and enjoy traveling and living an active San Diego lifestyle.

Diane Severson thumbnail
Diane Severson cartoon image
Diane Severson

Vice President, HR and Administration

Diane joined Primary Funding in 2012 as an Office Manager and later became our VP of Human Resources and Administration. She’s very active in both of her children’s lives, participating on the board of the PTA, Girl Scouts, and Boy Scouts. She also loves traveling with her family, hiking with the family dog, and playing tennis. In addition, she has recently started mountain biking with Jason.

Daniel Lozier thumbnail
Daniel Lozier cartoon image
Daniel Lozier

Director of Sales & Marketing

Daniel joined Primary Funding in 2013 and has held every role within the company until recently being named Director of Sales & Marketing in 2021. He’s actively involved in the San Diego community and oversees the sales and marketing teams. Daniel is a San Diego native and enjoys surfing, fishing, outdoor activities, and spending time with his family.

Richard Gendron thumbnail
Richard Gendron cartoon image
Richard Gendron

President

Richard joined Primary Funding in 2016 as Vice President of Operations and was named President in 2021. He’s responsible for our operations team, loan portfolio, credit standards, underwriting group, and helps improve and administer our “Lines and Loans” programs. Richard is a San Diego native who resides in North County and continues to be active and well connected in the banking community. Richard and his wife Ashlee have two children and enjoy traveling and living an active San Diego lifestyle.

Lauren Hanlon thumbnail
Lauren Hanlon cartoon image
Lauren Hanlon

Assistant Vice President

Lauren joined Primary Funding in 2018 as a Senior Account Executive and was named Assistant Vice President in 2021. She’s responsible for assisting in the management of our clients. Lauren holds a bachelor’s degree in Communication and Media Studies from the University of Colorado and an MBA from Lasell College. In her spare time, Lauren enjoys spending time outdoors being active with her husband, Todd, and two dogs, Stella and Matix.

Karenza Rodriguez thumbnail
Karenza Rodriguez cartoon image
Karenza Rodriguez

Assistant Vice President, Credit Analyst

Karenza joined Primary Funding in 2018 and is responsible for underwriting and onboarding new clients. In addition, she manages Primary Funding’s line and loan portfolio. A proud Aztec alumna, Karenza graduated from San Diego State University with a bachelor’s in business administration with a specialization in finance. In her spare time, Karenza enjoys spending time outdoors and hiking with her daughter, playing the guitar, and cheering on the Padres at Petco Park.

Victoria Bausback thumbnail
Victoria Bausback cartoon image
Victoria Bausback

Portfolio Analyst

Victoria joined Primary Funding in 2022 as a Portfolio Analyst. She is responsible for onboarding new prospects, managing client accounts, and performing underwriting. Victoria’s background includes working in marketing, business operations, and wealth management. Victoria holds a Bachelor of Arts in Supply Chain and Transportation Management from California State University, San Bernadino and a Master of Science in Finance from Claremont Graduate University. In addition to her professional achievements, Victoria is also an accomplished former Swiss Olympic Team athlete in Ice Dancing. She has now hung up her skates and recently picked up bouldering.

Daniel Lozier thumbnail
Daniel Lozier cartoon image
Daniel Lozier

Director of Sales & Marketing

Daniel joined Primary Funding in 2013 and has held every role within the company until recently being named Director of Sales & Marketing in 2021. He’s actively involved in the San Diego community and oversees the sales and marketing teams. Daniel is a San Diego native and enjoys surfing, fishing, outdoor activities, and spending time with his family.

Jeff Severson thumbnail
Jeff Severson cartoon image
Jeff Severson

Business Development Officer

Jeff joined Primary Funding in 2020 and is responsible for building relationships within the community. He brings over 15 years of diverse marketing and business development experience. Jeff enjoys surfing, golf, running, meditation, photography, creative writing, and spending quality time with family and friends. He’s a proud uncle to Sadie and Colby too!

Fernando Ponce thumbnail
Fernando Ponce cartoon image
Fernando Ponce

Business Development Officer

Fernando joined Primary Funding in 2018 and is responsible for developing relationships within the community. He prides himself on building long-lasting relationships with a network of bankers, brokers, and clients. Fernando currently serves on the board of the Chicano Federation and regularly volunteers at both his daughters’ schools. Fernando likes to enjoy the beautiful San Diego weather with his wife and two daughters in his free time. He also enjoys working with his hands and taking on home improvement projects whenever possible.

Our guiding principles

Be truthful and only make promises you can keep

Be truthful and only make promises you can keep

Find ways to improve the company and yourself

Find ways to improve the company and yourself

Be respectful and treat others the way you want to be treated

Be respectful and treat others the way you want to be treated

Embrace change for the sake of progress

Embrace change for the sake of progress

Testimonial Bg V2

Having the ability to help different people from all walks of life is very crucial to me. That’s why working as an Account Executive at Primary Funding Corporation has been so fulfilling. Here at Primary Funding the most important thing is always going to be the client. Everyone here works as a team to ensure the best possible outcome for all of our customers. Being apart of this team is truly like being a part of a family, all of which are working for the client’s best interest. I love working at Primary Funding and I look forward to continuing my career alongside my PFC family!

-Kylle

As a leader within the organization, my favorite thing is working with such a committed team day in and day out. The amount of care and passion they have for the company and one another is the main reason we have such a great culture here at PFC. It’s very rewarding to watch them grow both personally and professionally and I’m excited for the future.

-Richard

I can honestly say that making the choice to work at Primary Funding has been one of the best I’ve ever made, both personally and professionally. The culture and the people are great and I am encouraged to have a good work life balance. It also feels good to be part of a company with roots in the community. They always support and encourage my involvement in the non-profits I work with.

-Fernando

The culture is the best I’ve ever experienced in my 25+ year professional career. I look forward to coming to work every day. That should tell you how I feel about Primary Funding.

-Jeff

Let's connect!

We’re here to help. Reach out to our team to learn more about how we can help take your business to the next level.

Contact us today

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Primary Funding Corporation
2173 Salk Avenue
Suite 150
Carlsbad, CA 92008

CA Lender’s License Number: 6034157

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San Diego: (858) 530-1500
info@primaryfunding.com

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