• Skip to main content
  • Skip to footer

FactorCloud Log-in

Primary Funding

  • Solutions
    • Factoring / Accounts Receivable Financing
    • Asset Based Lines of Credit
    • Bridge and Term Loans
  • About Us
    • Meet the Team
    • Our History
    • In the Community
  • Help Center
    • Blog
    • Video Library
    • Newsletter Archives
    • Referral Partners
  • Contact Us
  • Pre-Qualify!
  • Apply Now

Apply Now!Pre-Qualify!

Meet The Team Hero image
Meet The Team mobile Hero

Meet the Team

Meet our team

Our team believes in bringing integrity, education, and real talk to our relationship to ensure you’re getting trusted guidance and can make better, informed decisions. Meet your San Diego-based team.

All
Management
Operations
Sales
Credit
Patricia Burns thumbnail
Patricia Burns cartoon image
Patricia Burns

Founder

Pat formed Primary Funding in 1995 after several years of learning and growing in the factoring business. Pat retired in 2015 and remains active in many community and company endeavors. She has two daughters and enjoys traveling, photography, and a good glass of wine.

Jason Severson thumbnail
Jason Severson cartoon image
Jason Severson

Chairman of the Board

Jason joined Primary Funding in 2012 and was named CEO in 2021. Jason is actively involved in the San Diego community, including ten years as a board member of the American Heart Association. He also served as a committee member and Chairman of San Diego’s March of Dimes “Golf Fore Babies Tournament.” Jason is married with two young children and enjoys golfing and traveling.

Richard Gendron thumbnail
Richard Gendron cartoon image
Richard Gendron

President & CEO

Richard joined Primary Funding in 2016 as Vice President of Operations and was named President in 2021. He’s responsible for our operations team, loan portfolio, credit standards, underwriting group, and helps improve and administer our “Lines and Loans” programs. Richard is a San Diego native who resides in North County and continues to be active and well connected in the banking community. Richard and his wife Ashlee have two children and enjoy traveling and living an active San Diego lifestyle.

Diane Severson thumbnail
Diane Severson cartoon image
Diane Severson

Vice President, HR and Administration

Diane joined Primary Funding in 2012 as an Office Manager and later became our VP of Human Resources and Administration. She’s very active in both of her children’s lives, participating on the board of the PTA, Girl Scouts, and Boy Scouts. She also loves traveling with her family, hiking with the family dog, and playing tennis. In addition, she has recently started mountain biking with Jason.

Daniel Lozier thumbnail
Daniel Lozier cartoon image
Daniel Lozier

Chief Revenue Office

Daniel joined Primary Funding in 2013 and has held every role within the company until recently being named Director of Sales & Marketing in 2021. He’s actively involved in the San Diego community and oversees the sales and marketing teams. Daniel is a San Diego native and enjoys surfing, fishing, outdoor activities, and spending time with his family.

Lauren Hanlon thumbnail
Lauren Hanlon cartoon image
Lauren Hanlon

Vice President of Operations

Lauren joined Primary Funding in 2018 as a Senior Account Executive and was named Assistant Vice President in 2021. She’s responsible for assisting in the management of our clients. Lauren holds a bachelor’s degree in Communication and Media Studies from the University of Colorado and an MBA from Lasell College. In her spare time, Lauren enjoys spending time outdoors being active with her husband, Todd, and two dogs, Stella and Matix.

Karenza Rodriguez thumbnail
Karenza Rodriguez cartoon image
Karenza Rodriguez

Vice President of Credit

Karenza joined Primary Funding in 2018 and is responsible for underwriting and onboarding new clients. In addition, she manages Primary Funding’s line and loan portfolio. A proud Aztec alumna, Karenza graduated from San Diego State University with a bachelor’s in business administration with a specialization in finance. In her spare time, Karenza enjoys spending time outdoors and hiking with her daughter, playing the guitar, and cheering on the Padres at Petco Park.

Jeff Severson thumbnail
Jeff Severson cartoon image
Jeff Severson

Business Development Officer

Jeff joined Primary Funding in 2020 and is responsible for building relationships within the community. He brings over 15 years of diverse marketing and business development experience. Jeff enjoys surfing, golf, running, meditation, photography, creative writing, and spending quality time with family and friends. He’s a proud uncle to Sadie and Colby too!

Fernando Ponce thumbnail
Fernando Ponce cartoon image
Fernando Ponce

Business Development Officer

Fernando joined Primary Funding in 2018 and is responsible for developing relationships within the community. He prides himself on building long-lasting relationships with a network of bankers, brokers, and clients. Fernando currently serves on the board of the Chicano Federation and regularly volunteers at both his daughters’ schools. Fernando likes to enjoy the beautiful San Diego weather with his wife and two daughters in his free time. He also enjoys working with his hands and taking on home improvement projects whenever possible.

Mark Gendron thumbnail
Mark Gendron cartoon image
Mark Gendron

Account Executive

Mark joined Primary Funding in 2023 as an Account Executive and plays the integral role of managing his own factoring portfolio. Mark is a San Diego native whose interests include music, cooking, and enjoying as many different culinary experiences as possible.

Dylan Nailon thumbnail
Dylan Nailon cartoon image
Dylan Nailon

Junior Credit Analyst

Dylan joined Primary Funding Corporation in 2023 as an Account Executive, she is responsible for managing her own factoring portfolio. Dylan graduated from CSUSM and holds a bachelor’s in business administration with an emphasis in finance. She has lived in San Diego for 12 years and enjoys the amazing weather and loves supporting local. In her spare time, she enjoys hitting the lanes at the bowling alley, going to concerts and hanging out with her family.

Jackson Wallis thumbnail
Jackson Wallis cartoon image
Jackson Wallis

Junior Credit Analyst

Jack joined Primary Funding Corporation in 2024 as a Junior Credit Analyst. His role involves the underwriting and onboarding of new clients, assisting with managing the line and loan portfolio, and supporting risk management initiatives. In his spare time, Jack enjoys exploring San Diego, spending time with family, traveling, and playing sports (specifically boxing and basketball).

Patricia Burns thumbnail
Patricia Burns cartoon image
Patricia Burns

Founder

Pat formed Primary Funding in 1995 after several years of learning and growing in the factoring business. Pat retired in 2015 and remains active in many community and company endeavors. She has two daughters and enjoys traveling, photography, and a good glass of wine.

Jason Severson thumbnail
Jason Severson cartoon image
Jason Severson

Chairman of the Board

Jason joined Primary Funding in 2012 and was named CEO in 2021. Jason is actively involved in the San Diego community, including ten years as a board member of the American Heart Association. He also served as a committee member and Chairman of San Diego’s March of Dimes “Golf Fore Babies Tournament.” Jason is married with two young children and enjoys golfing and traveling.

Richard Gendron thumbnail
Richard Gendron cartoon image
Richard Gendron

President & CEO

Richard joined Primary Funding in 2016 as Vice President of Operations and was named President in 2021. He’s responsible for our operations team, loan portfolio, credit standards, underwriting group, and helps improve and administer our “Lines and Loans” programs. Richard is a San Diego native who resides in North County and continues to be active and well connected in the banking community. Richard and his wife Ashlee have two children and enjoy traveling and living an active San Diego lifestyle.

Diane Severson thumbnail
Diane Severson cartoon image
Diane Severson

Vice President, HR and Administration

Diane joined Primary Funding in 2012 as an Office Manager and later became our VP of Human Resources and Administration. She’s very active in both of her children’s lives, participating on the board of the PTA, Girl Scouts, and Boy Scouts. She also loves traveling with her family, hiking with the family dog, and playing tennis. In addition, she has recently started mountain biking with Jason.

Daniel Lozier thumbnail
Daniel Lozier cartoon image
Daniel Lozier

Chief Revenue Office

Daniel joined Primary Funding in 2013 and has held every role within the company until recently being named Director of Sales & Marketing in 2021. He’s actively involved in the San Diego community and oversees the sales and marketing teams. Daniel is a San Diego native and enjoys surfing, fishing, outdoor activities, and spending time with his family.

Lauren Hanlon thumbnail
Lauren Hanlon cartoon image
Lauren Hanlon

Vice President of Operations

Lauren joined Primary Funding in 2018 as a Senior Account Executive and was named Assistant Vice President in 2021. She’s responsible for assisting in the management of our clients. Lauren holds a bachelor’s degree in Communication and Media Studies from the University of Colorado and an MBA from Lasell College. In her spare time, Lauren enjoys spending time outdoors being active with her husband, Todd, and two dogs, Stella and Matix.

Karenza Rodriguez thumbnail
Karenza Rodriguez cartoon image
Karenza Rodriguez

Vice President of Credit

Karenza joined Primary Funding in 2018 and is responsible for underwriting and onboarding new clients. In addition, she manages Primary Funding’s line and loan portfolio. A proud Aztec alumna, Karenza graduated from San Diego State University with a bachelor’s in business administration with a specialization in finance. In her spare time, Karenza enjoys spending time outdoors and hiking with her daughter, playing the guitar, and cheering on the Padres at Petco Park.

Lauren Hanlon thumbnail
Lauren Hanlon cartoon image
Lauren Hanlon

Vice President of Operations

Lauren joined Primary Funding in 2018 as a Senior Account Executive and was named Assistant Vice President in 2021. She’s responsible for assisting in the management of our clients. Lauren holds a bachelor’s degree in Communication and Media Studies from the University of Colorado and an MBA from Lasell College. In her spare time, Lauren enjoys spending time outdoors being active with her husband, Todd, and two dogs, Stella and Matix.

Mark Gendron thumbnail
Mark Gendron cartoon image
Mark Gendron

Account Executive

Mark joined Primary Funding in 2023 as an Account Executive and plays the integral role of managing his own factoring portfolio. Mark is a San Diego native whose interests include music, cooking, and enjoying as many different culinary experiences as possible.

Dylan Nailon thumbnail
Dylan Nailon cartoon image
Dylan Nailon

Junior Credit Analyst

Dylan joined Primary Funding Corporation in 2023 as an Account Executive, she is responsible for managing her own factoring portfolio. Dylan graduated from CSUSM and holds a bachelor’s in business administration with an emphasis in finance. She has lived in San Diego for 12 years and enjoys the amazing weather and loves supporting local. In her spare time, she enjoys hitting the lanes at the bowling alley, going to concerts and hanging out with her family.

Daniel Lozier thumbnail
Daniel Lozier cartoon image
Daniel Lozier

Chief Revenue Office

Daniel joined Primary Funding in 2013 and has held every role within the company until recently being named Director of Sales & Marketing in 2021. He’s actively involved in the San Diego community and oversees the sales and marketing teams. Daniel is a San Diego native and enjoys surfing, fishing, outdoor activities, and spending time with his family.

Jeff Severson thumbnail
Jeff Severson cartoon image
Jeff Severson

Business Development Officer

Jeff joined Primary Funding in 2020 and is responsible for building relationships within the community. He brings over 15 years of diverse marketing and business development experience. Jeff enjoys surfing, golf, running, meditation, photography, creative writing, and spending quality time with family and friends. He’s a proud uncle to Sadie and Colby too!

Fernando Ponce thumbnail
Fernando Ponce cartoon image
Fernando Ponce

Business Development Officer

Fernando joined Primary Funding in 2018 and is responsible for developing relationships within the community. He prides himself on building long-lasting relationships with a network of bankers, brokers, and clients. Fernando currently serves on the board of the Chicano Federation and regularly volunteers at both his daughters’ schools. Fernando likes to enjoy the beautiful San Diego weather with his wife and two daughters in his free time. He also enjoys working with his hands and taking on home improvement projects whenever possible.

Karenza Rodriguez thumbnail
Karenza Rodriguez cartoon image
Karenza Rodriguez

Vice President of Credit

Karenza joined Primary Funding in 2018 and is responsible for underwriting and onboarding new clients. In addition, she manages Primary Funding’s line and loan portfolio. A proud Aztec alumna, Karenza graduated from San Diego State University with a bachelor’s in business administration with a specialization in finance. In her spare time, Karenza enjoys spending time outdoors and hiking with her daughter, playing the guitar, and cheering on the Padres at Petco Park.

Jackson Wallis thumbnail
Jackson Wallis cartoon image
Jackson Wallis

Junior Credit Analyst

Jack joined Primary Funding Corporation in 2024 as a Junior Credit Analyst. His role involves the underwriting and onboarding of new clients, assisting with managing the line and loan portfolio, and supporting risk management initiatives. In his spare time, Jack enjoys exploring San Diego, spending time with family, traveling, and playing sports (specifically boxing and basketball).

Our guiding principles

Be truthful and only make promises you can keep

Be truthful and only make promises you can keep

Find ways to improve the company and yourself

Find ways to improve the company and yourself

Be respectful and treat others the way you want to be treated

Be respectful and treat others the way you want to be treated

Embrace change for the sake of progress

Embrace change for the sake of progress

Testimonial Bg V2

I love what we do and I love the team we have built.  I couldn’t have dreamed up a better place to work!

-Lauren

As a leader within the organization, my favorite thing is working with such a committed team day in and day out. The amount of care and passion they have for the company and one another is the main reason we have such a great culture here at PFC. It’s very rewarding to watch them grow both personally and professionally and I’m excited for the future.

-Richard

I can honestly say that making the choice to work at Primary Funding has been one of the best I’ve ever made, both personally and professionally. The culture and the people are great and I am encouraged to have a good work life balance. It also feels good to be part of a company with roots in the community. They always support and encourage my involvement in the non-profits I work with.

-Fernando

The culture is the best I’ve ever experienced in my 25+ year professional career. I look forward to coming to work every day. That should tell you how I feel about Primary Funding.

-Jeff

Let's connect!

We’re here to help. Reach out to our team to learn more about how we can help take your business to the next level.

Contact us today

Team gathering group image
Jason, Richard & Daniel group photo
Team members joyful moment photo
Team gathering group image
Team gathering photo log shot
Primary Funding footer logo

Primary Funding Corporation
2173 Salk Avenue
Suite 150
Carlsbad, CA 92008

CA Lender’s License Number: 6034157

Privacy Policy | Web Accessibility | Sitemap

San Diego: (858) 530-1500
info@primaryfunding.com

Join the conversation!

dashicons-facebook-altdashicons-twitterdashicons-linkedindashicons-youtube

Copyright ©2025 Primary Funding. All Rights Reserved. Developed by Tiny Frog Technologies.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Reject
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT