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Q&A With Diane Severson, Primary Funding’s VP of Miscellaneous
Meet the Team

Q&A With Diane Severson, Primary Funding’s VP of Miscellaneous

January 20, 2022

My how time flies! We last spoke back in April of 2021 and now it’s already a new year! How was your holiday? What did you do? Time has flown by! Lots of good memories made again in this past year with our kiddos and family. Especially the holiday season. The kids had two weeks off and with family all in San Diego we stayed local. During the break our son did a soccer camp for a few days, we made a trip to Seaworld and I helped the kids host a holiday party with their friends at our house which was a lot of fun. Christmas was a busy day with multiple homes to celebrate at. Always fun for the kids as you can imagine presents at every stop! It was a long fun day, but Jason and I crashed on the couch at about 8:30pm. New Years Eve was also a fun night spent with close friends and all our kiddos. I think this was the first year our kids really got into the celebration of the New Year. Celebrating with sparkling cider, sparklers and staying up past midnight!! Needless to say I was ready for the kids to go back to school and to catch up on sleep.

You have 2 children, Sadie (13) and Colby (11). How are they doing? They are both doing amazing. I feel very fortunate that we have such fun loving kids that still want to hang out with us from time to time. Sadie is a full blown teenager that gets up an hour before school to primp and look her best. She is a great student that cares a lot about her grades. She also loves being with friends and has found her passion in riding horses. Her New Years resolution is to compete in her first hunter/jumper show this year. Jason and I are looking forward to this, but also know that we are going down a very slippery slope with this new found passion. Yikes!

Colby is also thriving. He is finding his groove in middle school and has definitely become more social. We have kids in and out of our house as they buzz around the neighborhood mountain biking in the canyon or playing football at the park down the street. Colby is currently trying out for a couple of club soccer teams after winning the rec league championship coached by his dad. Jason was a big soccer player in high school so he is one of Colby’s biggest soccer fans!

Speaking of family, your Primary Funding family recently moved into a new office in Carlsbad. How do you like the new digs so far? The new office is great. It gives us a lot of open space and more natural light. Carlsbad has grown quite a bit since I lived in the area so fun for me to explore the area. We all have offices now too, even me!

For someone reading this, who might not be familiar with Primary Funding, what would you like them to know? Well the biggest thing for me to share is that it is a family owned business that was started by my amazing mother, Patricia Burns. She is a remarkable lady that started in the industry as a receptionist and worked her way up and then started PFC twenty-seven years ago. I am proud of her and even more proud of my husband for successfully taking it over 9 years ago. He has grown the business with the help of our dedicated staff that we consider an extension of our family. We have a very special group that cares about our clients and the future of PFC.

Let’s finish with a fun question! If your dog, Dash, could talk, what would he say to you? He already says so much with those big brown expressive eyes. But he would most likely say something like, “Come on mom let’s go look for bunnies…please, mom please”.

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Primary Funding Corporation
2173 Salk Avenue
Suite 150
Carlsbad, CA 92008

CA Lender’s License Number: 6034157

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San Diego: (858) 530-1500
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