When Aldo Gonzales Nieves founded BeanVIVO in 2016, he set out to build a brand rooted in clean ingredients, convenience and supply-chain integrity. His team created organic, vegan and gluten-free bean-based meals designed for today’s busy and health-conscious consumer. What began as a small vision in San Diego soon became a fast-moving CPG company navigating manufacturing demands, distribution challenges, retail rollouts and capital planning. This is where the BeanVIVO and Primary Funding partnership began to take shape.

At Primary Funding Corporation, we support companies that need more than capital. We help growth-stage brands align financing, systems and strategy. For CPG, manufacturing, wholesale, distribution and service companies, our relationship-first approach ensures stability and momentum. That alignment made the BeanVIVO and Primary Funding partnership a natural fit.

The Growth Blueprint

BeanVIVO built its early traction by delivering ready-to-eat essentials like Baja Black Beans, Three-Bean Vegan Chili and Coconut Curry Chickpeas. Their products hit major consumer trends: plant-based protein, clean labels, convenience and traceability. But scaling a CPG brand takes more than a strong product. Aldo needed reliable manufacturing capacity, new distribution lanes, working capital and stronger operational systems.

The BeanVIVO and Primary Funding partnership focused on these areas:

  • Working-capital solutions to bridge the gap between production and shipment.

  • Cash-flow support aligned with purchase orders and supply-chain timing.

  • Operational and AR systems that help young brands scale with discipline.

  • Access to distribution partners and a network of trusted referral partners.

These are the same core services we provide across our CPG and manufacturing portfolio.

Why This Partnership Matters for CPG, Manufacturing & Distribution

BeanVIVO’s journey offers practical lessons for operators, lenders, service providers and referral partners.

1. Know your value chain from end to end

BeanVIVO focuses on simple ingredients, traceable sourcing and shelf-stable formats. This reduces risk and builds trust with retailers.

2. Choose the right financial partner

Working with a funding partner who understands your industry is key. Primary Funding brings not just capital, but flexibility, guidance and long-term support.

3. Build operational maturity early

Scaling from a kitchen to national retail requires systems for order entry, inventory, AR and supply-chain flow. These systems protect margins and support growth.

4. Referral-partner alignment creates stronger outcomes

Brokers, packaging suppliers, logistics teams and other referral partners add more value when a brand already has traction and financial stability.

5. Marketing and brand story matter

BeanVIVO’s plant-forward, vegan and gluten-free message resonates with shoppers. When your funding partner also promotes your story, as we do through our blogs and newsletters you gain visibility and credibility.

The Primary Funding Advantage

At Primary Funding Corporation, we help growth companies stay ahead. In the BeanVIVO and Primary Funding partnership, we worked behind the scenes to align financing with each operational milestone: production expansion, retailer onboarding, margin improvement and distribution growth.

This partnership is not a single transaction, it is a long-term relationship. For referral partners and operators, this consistency brings confidence. You can connect clients to a funding partner who understands their industry and actively contributes to their success through thought leadership and community reach.

Key Takeaways for Your Business

  • For CPG startups or manufacturers: map out your supply-chain needs, capital plan and brand story early. Match these with a financial partner who can support all three.

  • For referral partners: seek brands with clear mission, traction and disciplined operations. Your value multiplies with the right fit.

  • For distributors and wholesalers: work with brands backed by strong financial partners. It reduces risk and speeds up go-to-market.

  • For service providers: understand how your offerings support the larger growth ecosystem. BeanVIVO’s story shows the power of aligned support across operations, finance and distribution.

Final Thoughts

BeanVIVO’s evolution from a small bean-based startup to a growing CPG brand highlights the importance of synergy: strong products, operational discipline and strategic financing. For Aldo Gonzales Nieves and his team, the BeanVIVO and Primary Funding partnership has been more than funding, it has been strategic momentum.

If you are a manufacturer, CPG brand, distributor or service provider looking to scale with purpose, partner with a funder who brings capital and industry insight.

Partner with us by filling out the form here.