Hi Fernando, Thanks for joining us. So, tell us about yourself. Where are you form originally? Where did you go to college?
I was actually born in Los Angeles, but my parents moved down to San Diego right after I was born. I’ve been married to Cynthia for the past 19 years. We have two daughters Luna (16) and Belen (12). No college, just a couple of semesters at Southwestern College.
Tell us about your professional background. How did you end up joining the team at Primary Funding?
I started my banking career as a Personal Banker for Washington Mutual in 2007. WAMU was acquired by Chase in 2008. Within a year of the acquisition, I moved into Business Banking and never looked back. I ended my tenure at Chase in 2017 and have been with Primary Funding ever since.
What does your job entail? Is there anything you’d like people to know about your approach to business?
My take on Business Development is simply to build relationships. My approach is to get to know people and their businesses. Once I understand the need we take a cooperative approach towards putting the most appropriate financing vehicle in place.
What’s it like working at Primary Funding?
PFC has helped bring excitement back in to lending. It’s exciting to work creatively and collaborate with a team, as well as other lenders, to find the best fit for your clients. I also really enjoy connecting with COI’s (Circle of Influence) business professionals and partners at the many fun and unique events we hold throughout the year.
What do you like to do on your days off?
I love to hike and mountain bike on my spare time. My daughters also keep me very busy with recitals and performances. And on rainy days we love to have movie marathons as a family. Now that my daughters are a little older, we also try to volunteer on the weekends at least once a quarter.
If you had a super power, what would it be and why?
The power to get all of my deals funded!!! However, if I’m being serious. I think the ability to heal people would be pretty sweet. I hate to see my family and friends sick.
If someone wants to contact you, what should they do?
The best way to reach me is by cell or email.
619-862-3207
fponce@primaryfunding.com
