Client Pain Point

Primary Funding Solution

Result

Client Pain Point

A growing cosmetic brand needed working capital to support demand from newly onboarded retailers operating on extended payment terms of Net 60 and beyond. While the new retail relationships created a meaningful growth opportunity, delayed customer payments placed strain on day-to-day operations, and the company did not yet have enough operating history to qualify for a traditional bank line of credit.

Client Pain Point

Primary Funding Solution

Result

Client Pain Point

An emerging beverage company was in contract negotiations for an omnichannel program with a large retailer. The opportunity created meaningful growth potential, but the company needed additional working capital to replenish cash on hand and prepare for a production ramp expected over the next 60 to 90 days. Like many growing CPG brands, the company faced the challenge of funding raw materials, packaging, and production before customer payments would be received.

Primary Funding Solution

Primary Funding provided a $200,000 invoice financing facility designed to give the client timely access to cash tied up in eligible receivables. The facility helped the company source raw materials and packaging needed to support the new retailer program while preserving momentum during the contract and production ramp-up process. Our experience working with CPG companies, understanding retailer payment cycles, and supporting brands through multi-channel growth helped position Primary Funding as a knowledgeable financing partner that could speak the client’s language and move with confidence.

Client Pain Point

Primary Funding Solution

Result

Client Pain Point

An emerging CPG snack company was launching a new SKU into a large national retailer and needed working capital to support production. Because the company had never worked with a financing partner before, it needed a responsive team that understood the CPG landscape, retailer requirements, and the timing challenges that come with funding inventory, packaging, and production ahead of customer payments.

Primary Funding Solution

Primary Funding provided a combined $275,000 working capital facility, including a $200,000 invoice financing facility and a $75,000 purchase order financing facility. The invoice financing line helped the company access cash tied up in eligible receivables, while the purchase order financing component gave the company additional flexibility to fund production needs tied to the new SKU launch. Our experience working with CPG brands helped the client move forward with confidence as it prepared to service a major national retailer.

Throughout our relationship, the PFC team has been consistently communicative, transparent, and flexible. Their support has enabled us to navigate the inevitable ups and downs of cash flow without compromising our values or long-term vision. Thanks in large part to their partnership, we’ve been able to accelerate our growth by over 20,000%.

Primary Funding is more than a financial partner, they’re champions of conscious business. Their willingness to support emerging CPG brands early and meaningfully contributes to a more inclusive, sustainable ecosystem, and we’re proud to work alongside them.

Nick Milligan
CFO - Protein Pints

We chose to work with Primary Funding because they truly understand the unique challenges mission-driven CPG brands face. Their flexible, founder-friendly approach has allowed us to scale without sacrificing our values around clean ingredients, sustainability, and animal welfare. The partnership has been collaborative and supportive, PFC feels more like an extension of our team than a traditional funder. By backing purpose-led brands like ours, PFC is helping to build a more inclusive and sustainable CPG ecosystem where values and growth can go hand in hand.

Loren Lewin
Founder & CEO - Companion Candles

Financing Solutions
for CPG Companies

Access the capital required to
operate, deliver, and scale

When Growth Puts Your Cash Flow Under Pressure

You need financing options that fit the way you work

How Primary Funding Helps

Many CPG founders land major opportunities, only to realize they don’t have
the capital to fulfill them. We help you bridge that gap seamlessly and
strategically, so you can deliver, get paid, and keep growing.

Non-dilutive funding options to access cash quickly without giving up equity

Competitive, straightforward fees to protect your business’s bottom line

Flexible solutions for owners who can’t qualify or obtain traditional financing from a bank

Transparent, direct access to decision-makers who address questions and concerns promptly

Purchase Order
Financing

Accounts Receivable
Financing & Factoring

Asset-Based Lines
of Credit

CASE STUDY

$300K Invoice Financing Facility for Growing Cosmetic Brand

Client Pain Point

Primary Funding Solution

Result

$200K Invoice Financing Facility for Emerging Beverage Brand

Client Pain Point

Primary Funding Solution

Result

$275K Working Capital Facility for Emerging CPG Snack Company

Client Pain Point

Primary Funding Solution

Result

Hear From Our Clients

How It Works

Apply for Financing

Review & Approval

Receive Financing

Explore Our Resources

Cash Flow Planning: The Questions Every Owner Should Ask Before Growth

Blog

Video Library

Newsletter Archive

Financing Solutions for CPG Companies

Access the capital required to operate, deliver, and scale

When Growth Puts Your Cash Flow Under Pressure

You need financing options that fit the way you work

How Primary Funding Helps

Many CPG founders land major opportunities, only to realize they don’t have the capital to fulfill them. We help you bridge that gap seamlessly and strategically, so you can deliver, get paid, and keep growing.

Non-dilutive funding options to access cash quickly without giving up equity

Competitive, straightforward fees to protect your business’s bottom line

Flexible solutions for owners who can’t qualify or obtain traditional financing from a bank

Transparent, direct access to decision-makers who address questions and concerns promptly

Purchase Order Financing

Accounts Receivable Financing & Factoring

Asset-Based Lines of Credit

CASE STUDY

$300K Invoice Financing Facility for Growing Cosmetic Brand

Client Pain Point

$200K Invoice Financing Facility for Emerging Beverage Brand

Client Pain Point

$275K Working Capital Facility for Emerging CPG Snack Company

Client Pain Point

Hear From Our Clients

How It Works

Apply for Financing

Review & Approval

Receive Financing

Explore Our Resources

Cash Flow Planning: The Questions Every Owner Should Ask Before Growth

Blog

Video Library

Newsletter Archive

Financing Solutions
for CPG Companies

Access the capital required to
operate, deliver, and scale

Many CPG founders land major opportunities, only to realize they don’t have
the capital to fulfill them. We help you bridge that gap seamlessly and
strategically, so you can deliver, get paid, and keep growing.

Purchase Order
Financing

Accounts Receivable
Financing & Factoring

Asset-Based Lines
of Credit